Clients
TRADE SALES OUTSOURCING WITH X-MEN FOR BOSS
Overview
Timeline: Nov 2017 – Jan 2017,
Challenge:
Marico needs to boost sale “X-MEN For Boss” in 45 MT stores in key cities nationwide from Nov 2017 – Jan 2018
Solution
KBM has strong relationship with supermarkets, available HR resource in combination with HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to sell nearly 14,000 products of 14 SKUs for Marico, archive 130% sale target.
With deployment lead time <48 hours, interview pass 97%, response time 24 hours and turn overate 10%, KBM wins agency appraisal 4.95/5 points marked by Agency Performance Based Management Assessment Tool.
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