SELL OUT “PHU SI SOYA SAUCE” -

Overview

In order to increase consumer’s loyalty with “Phú Sĩ soy sauce”, expand the market and support outlets at wet market, Ajinomoto continuously tights with KBM 4 years in row (2014 to 2017) to boost up this brand for twice a year (summer and pre-Tet season)

KPI: 140 bottles/show/team – 15 teams

Solution

KBM using HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned by KBM to monitor workload and KPI.

Continuously increases sale out volume from 60 to 140 bottles/day, 43,000 bottles/year

HR turn over rate: 8%

Phu Si market is broaden to the commute area and get a lot more sale ordersoverall