SELL OUT “PHU SI SOYA SAUCE”

Overview

In order to increase consumer’s loyalty with “Phú Sĩ soy sauce”, expand the market and support outlets at wet market, Ajinomoto continuously tights with KBM 4 years in row (2014 to 2017) to boost up this brand for twice a year (summer and pre-Tet season)

KPI: 140 bottles/show/team – 15 teams

Solution

KBM using HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned by KBM to monitor workload and KPI.

Continuously increases sale out volume from 60 to 140 bottles/day, 43,000 bottles/year

HR turn over rate: 8%

Phu Si market is broaden to the commute area and get a lot more sale ordersoverall