Ajinomoto, Phu Si, Trade Sales Outsourcing
SELL OUT “PHU SI SOYA SAUCE”
Overview
In order to increase consumer’s loyalty with “Phú Sĩ soy sauce”, expand the market and support outlets at wet market, Ajinomoto continuously tights with KBM 4 years in row (2014 to 2017) to boost up this brand for twice a year (summer and pre-Tet season)
KPI: 140 bottles/show/team – 15 teams
Solution
KBM using HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned by KBM to monitor workload and KPI.
Continuously increases sale out volume from 60 to 140 bottles/day, 43,000 bottles/year
HR turn over rate: 8%
Phu Si market is broaden to the commute area and get a lot more sale ordersoverall
KingBee Marketing được vinh danh trong top doanh nghiệp tăng trưởng nhanh của giải thưởng SME100 2022 Châu Á
December 6, 2022
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