SELL OUT “MY VITA”
“My Vita” supports Pharmacies in province/big city to expand the market and increase consumer’s loyalty about popular brand, available nationwide for vitamin supplements
KPI: 25 tubes/show/team – 32 teams from Apr-July 2017
KBM using good relationship with pharmacies, HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to deliver about 200,000 samples in pharmacies, wet market and industrial zones nearby.
In 4 months, about 30,000 My Vita tubes has been sold out and clear stock.
HR turn overate: 5%
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