SELL OUT “MY VITA” -

Overview

“My Vita” supports Pharmacies in province/big city to expand the market and increase consumer’s loyalty about popular brand, available nationwide for vitamin supplements

KPI: 25 tubes/show/team – 32 teams from Apr-July 2017

Solution

KBM using good relationship with pharmacies, HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to deliver about 200,000 samples in pharmacies, wet market and industrial zones nearby.

In 4 months, about 30,000 My Vita tubes has been sold out and clear stock.

HR turn overate: 5%

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