Clients
SAMPLING AND ACTIVATION CAMPAIGN WITH UNITED BASED COMMISSION
Overview
United Based Commission (UBC) exports many fruit types to Vietnam, including Washing Apple, Gala Apple, Juji Apple, Cripps Pink Apple, Honeycrisp Apple, Granny Smith apples, Pear, Cherry, Grape …
UBC needs a very strong team with available headcounts covering more than 200 supermarkets nationwide for the whole year from 2013-2018 to do sampling and selling apple
Solution
For 6 years, KBM has successfully built a strong PG database, standardized selling handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to reach full sampling KPI.
In 2017, KBM spent 11,000 shifts of more than 1,000 PGs in 843 supermarkets round of 11 supermarket chains nationwide
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