Activation – Sampling, Envy Apple
EVENT FUNNY AND HEALTHY WITH ENVY
Overview
Envy Apple needs to increase and reminds customer about ENVY APPLE as one of the top apple brand with high quality and crunchy taste from New Zealand, push sale at Saigon South Lotte Supermarkets
Target: Reach 500 customers and sell 700 kg/day
Timeline: 09/2017
Solution
KBM created a very attractive day for Envy by using our strong relationshipwith Lotte and quick preparation just in one week for large-scale activation.
We did a good job together with some highlights:
- Engaging Event venue
- Funny Games and Mascot: Quiz, Basketball for kids
- Nutrition Specialist guiding apple processing
- Photo corner
- Reach: ~700 people sampling at booth and Sold: >1000kg
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