DHG PHARMA SALES PROMOTION - ACTIVATION

Overview

DHG wants to communicate directly with target consumers of 2 brands Davitabone & NattoEnzym through outdoor activities and health care sharings

KPI: 100 shows nationwide from May to Sep 2016

Solution

KBM offers activations and exhibitions at public venues (park, residence play ground) to reach DHG’s target audience. With a lot of experiences in medical segment, we did meaningful events for DHG with some achievements:

Completed 100 shows successfully
Reach and consult health care tips for more than 1000 people
Organized meaningful activities for social: Bone check, Health care Book, Exercise for elders, Emergency handbook