Activation – Sampling, DHG Pharma
DHG PHARMA SALES PROMOTION – ACTIVATION
Overview
DHG wants to communicate directly with target consumers of 2 brands Davitabone & NattoEnzym through outdoor activities and health care sharings
KPI: 100 shows nationwide from May to Sep 2016

Solution
KBM offers activations and exhibitions at public venues (park, residence play ground) to reach DHG’s target audience. With a lot of experiences in medical segment, we did meaningful events for DHG with some achievements:
- Completed 100 shows successfully
- Reach and consult health care tips for more than 1000 people
- Organized meaningful activities for social: Bone check, Health care Book, Exercise for elders, Emergency handbook

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