Activation – Sampling, Washington Apple
AMAZING WASHINGTON APPLE 2018 EVENT CHAIN
Overview
Washington Apple needs to emphasize and reminds customer about AMAZING WASHINGTON APPLE with its special nutrition and advantage
Target: 200 shows – 8 supermarket chains Nationwide
Timeline: Nov-Dec 2017

Solution
KBM created an amazing league event chain for Washington Apple by using the image of “apple squad”. Our available HR resource and quick preparation for large-scale activation help improve Washington brand with some result-oriented:
- Creative and branding Event venue
- Supper Apple Character
- Mini Games, Quiz, Funny apple dancing style
- PG inline to push sale
- Sale volume of Washington Apple increase 200% compared with 2016

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