Activation – Sampling, L’OVITE, Trade Sales Outsourcing
40 PGS L’OVITE HAIR & BODY CARE
L’OVITE launching new product with high segmentation (13 SKUs) and needs an active team to deliver value “Salon-standard” and giving sample of new product.
Sale KPI: 8 mio./supermarket/week from Jun – Sep 2017
KBM has built a Professional & standardized selling handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to reach full sale KPI.
Key findings for L’OVITE “80% shoppers buy the products when they are well-consulted”
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