Activation – Sampling, Envy Apple, T&G, Trade Sales Outsourcing
1000 PGS SAMPLING & SELLING FOR T&G
Overview
T&G is a Thailand based company exports Envy Apple and Jazz Apple from US and New Zealand to Vietnam.
T&G met with KBM from May 2017 to do sampling and activation
Solution
KBM using experienced PG database, sale tips handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce – On field management system owned ourselves to reach full sampling KPI.
From May 2017 – Apr 2018, KBM spent 1500 shifts of more than 450 PGs in 300 supermarkets round of 11 supermarket chains nationwide for T&G
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