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WHO WE ARE?THE COMPREHENSIVE TRADE MARKETING AGENCYKingBee delivers better KPIs with advanced digital
solutions tailored to your needs in trade marketing
operation nationwide.MORE DETAILCONTACT US
OUR SERVICES
Creating interactive Customer Relation Management (CRM) by digitalizing Loyalty & Redemption…
Better off consumer recruitment and engagement, achieve maximum brand value…
Increase off-take and sales-out on trade channels. Level up HR availability and operational KPIs…
Assure the on-field transparency of quantity and quality in Merchandising-Display campaigns…
WHY CHOOSE US?
ADVANCED HR TECHNOLOGY

Providing the most advanced and innovative technology to enhance quality, responsiveness and reduce cost
INDUSTRY-LEADING EXPERTS

We take pride in our team of experienced and industry-leading experts. We are highly trusted by both local and international enterprises
PERFORMANCE BASED AGENCY FEE

Better KPI delivery in trade marketing with advanced digital solution
OUR TEAM

PHAM THI MY LE
Chairwoman

TRAN MANH TUONG
HR Outsourcing Service Director – Commercial

VO THI MAI PHUONG
Deputy Managing Director

Purite’s welcome gate installation
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Objectives" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Highlight PURITE BRANDING at Woman Day (March 8, 2017) Scale: Nationwide with 49 store Big C & Lotte Picture Requirement:
- 01 overview picture before installation (see name & address of outlet)
- o1 picture front view & 1 picture back view

Envy Apple display program at Lunar New Year 2018
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Objectives" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Highlight ENVY APPLE BRANDING at TET season Scale: Nationwide with 7 chains: Lotte, AEON, Vinmart, Auchan, An Nam, Giant, Mega Market[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Quick preparation for large scale (1 week) Manage by HRBP & Tradeforce system[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Results" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Creating a consistent and featured display concept Highly appreciated in managerial capability by applying technology to manual tasks to shorten the time Close management in maintenance work[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Picture" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_gallery type="image_grid" images="15874,15876,15875,15877"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" speed="1200"][/vc_column][/vc_row]

DISPLAY PROGRAM AT LUNAR NEW YEAR 2018
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Client: SPVB (Suntory Pepsico VP) Project: Display TET 2017 SOW: Merchandising Incentive: No (Only submit Display result) No of store: 40,000 outlet (Off trade) Type of display: 06 level Visit/project: 60,000 (04 time/store/month)[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15870" img_size="full"][vc_single_image image="15871" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

COMBINE POSM INSTALLATION – Suntory Pepsico
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]1. Over 40,000 POSM total with 13 kinds 2. Channel: ON & OFF as listed & non-listed 3. Region: HCMC & Mekong 4. Timing: April & May 2017 5. Picture Requirement:
- 1 overview picture before installation (see name & address of outlet)
- 1 detail picture after installation (see POSM and around place to install)
- 1 picture of owner getting the free goods

TRADE SALES OUTSOURCING WITH X-MEN FOR BOSS
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Timeline: Nov 2017 - Jan 2017, Challenge: Marico needs to boost sale “X-MEN For Boss” in 45 MT stores in key cities nationwide from Nov 2017 – Jan 2018[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM has strong relationship with supermarkets, available HR resource in combination with HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned ourselves to sell nearly 14,000 products of 14 SKUs for Marico, archive 130% sale target. With deployment lead time <48 hours, interview pass 97%, response time 24 hours and turn overate 10%, KBM wins agency appraisal 4.95/5 points marked by Agency Performance Based Management Assessment Tool.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Picture" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;" margin_design_tab_text=""][/ultimate_heading][vc_gallery type="image_grid" images="16482,16484,16486,16488,16490"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

SELL OUT “PHU SI SOYA SAUCE”
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_single_image image="15854" img_size="full" alignment="center"][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]In order to increase consumer’s loyalty with “Phú Sĩ soy sauce”, expand the market and support outlets at wet market, Ajinomoto continuously tights with KBM 4 years in row (2014 to 2017) to boost up this brand for twice a year (summer and pre-Tet season) KPI: 140 bottles/show/team – 15 teams[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15855" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM using HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned by KBM to monitor workload and KPI. Continuously increases sale out volume from 60 to 140 bottles/day, 43,000 bottles/year HR turn over rate: 8% Phu Si market is broaden to the commute area and get a lot more sale ordersoverall[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15856" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

SELL OUT “BIRDY CAFÉ 3IN1”
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_single_image image="15850" img_size="full" alignment="center"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]For the idea to expand the market for “BIRDY 3IN1”, support retailers at wet market and increase customer’s loyalty, Ajinomoto needs an active and strong team to drive more sale for Birdy 3in1 KPI: 20 teams * 75 boxes/show from June-Aug 2017[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM using HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned by KBM to monitor workload and KPI to reach 100% KPI for 15 teams Turn overate: 5% Support to clear stock[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][ultimate_heading main_heading="Picture" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;" margin_design_tab_text=""][/ultimate_heading][vc_gallery type="image_grid" images="15849,16517,16519,16521,16523"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

SELL OUT “MY VITA”
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_single_image image="15845" img_size="full" alignment="center"][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]“My Vita” supports Pharmacies in province/big city to expand the market and increase consumer’s loyalty about popular brand, available nationwide for vitamin supplements KPI: 25 tubes/show/team – 32 teams from Apr-July 2017[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15844" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM using good relationship with pharmacies, HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned ourselves to deliver about 200,000 samples in pharmacies, wet market and industrial zones nearby. In 4 months, about 30,000 My Vita tubes has been sold out and clear stock. HR turn overate: 5%[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15843" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

DHG PHARMA SALES PROMOTION – ACTIVATION
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]DHG wants to communicate directly with target consumers of 2 brands Davitabone & NattoEnzym through outdoor activities and health care sharings KPI: 100 shows nationwide from May to Sep 2016[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15763" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM offers activations and exhibitions at public venues (park, residence play ground) to reach DHG’s target audience. With a lot of experiences in medical segment, we did meaningful events for DHG with some achievements:
- Completed 100 shows successfully
- Reach and consult health care tips for more than 1000 people
- Organized meaningful activities for social: Bone check, Health care Book, Exercise for elders, Emergency handbook

SAMPLING AND ACTIVATION CAMPAIGN WITH UNITED BASED COMMISSION
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]United Based Commission (UBC) exports many fruit types to Vietnam, including Washing Apple, Gala Apple, Juji Apple, Cripps Pink Apple, Honeycrisp Apple, Granny Smith apples, Pear, Cherry, Grape ... UBC needs a very strong team with available headcounts covering more than 200 supermarkets nationwide for the whole year from 2013-2018 to do sampling and selling apple[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15779" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]For 6 years, KBM has successfully built a strong PG database, standardized selling handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned ourselves to reach full sampling KPI. In 2017, KBM spent 11,000 shifts of more than 1,000 PGs in 843 supermarkets round of 11 supermarket chains nationwide[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15780" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

EVENT FUNNY AND HEALTHY WITH ENVY
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Envy Apple needs to increase and reminds customer about ENVY APPLE as one of the top apple brand with high quality and crunchy taste from New Zealand, push sale at Saigon South Lotte Supermarkets Target: Reach 500 customers and sell 700 kg/day Timeline: 09/2017[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15772" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM created a very attractive day for Envy by using our strong relationshipwith Lotte and quick preparation just in one week for large-scale activation. We did a good job together with some highlights:
- Engaging Event venue
- Funny Games and Mascot: Quiz, Basketball for kids
- Nutrition Specialist guiding apple processing
- Photo corner
- Reach: ~700 people sampling at booth and Sold: >1000kg

AMAZING WASHINGTON APPLE 2018 EVENT CHAIN
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]Washington Apple needs to emphasize and reminds customer about AMAZING WASHINGTON APPLE with its special nutrition and advantage Target: 200 shows – 8 supermarket chains Nationwide Timeline: Nov-Dec 2017[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15767" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM created an amazing league event chain for Washington Apple by using the image of “apple squad”. Our available HR resource and quick preparation for large-scale activation help improve Washington brand with some result-oriented:
- Creative and branding Event venue
- Supper Apple Character
- Mini Games, Quiz, Funny apple dancing style
- PG inline to push sale
- Sale volume of Washington Apple increase 200% compared with 2016

1000 PGS SAMPLING & SELLING FOR T&G
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]T&G is a Thailand based company exports Envy Apple and Jazz Apple from US and New Zealand to Vietnam. T&G met with KBM from May 2017 to do sampling and activation[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15756" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM using experienced PG database, sale tips handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned ourselves to reach full sampling KPI. From May 2017 - Apr 2018, KBM spent 1500 shifts of more than 450 PGs in 300 supermarkets round of 11 supermarket chains nationwide for T&G[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15757" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]

40 PGS L’OVITE HAIR & BODY CARE
[vc_row el_class="kg-single-content" css=".vc_custom_1544974310509{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Overview" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]L’OVITE launching new product with high segmentation (13 SKUs) and needs an active team to deliver value “Salon-standard” and giving sample of new product. Sale KPI: 8 mio./supermarket/week from Jun – Sep 2017[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15751" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ultimate_heading main_heading="Solution" heading_tag="h3" alignment="left" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="100" el_class="kb-project-title" main_heading_style="font-weight:bold;" main_heading_font_size="desktop:24px;" spacer_margin="margin-top:20px;margin-bottom:40px;"][/ultimate_heading][vc_column_text]KBM has built a Professional & standardized selling handbook for PGs, in combination with HRBP (Human Resource Business Partner) model and Tradeforce - On field management system owned ourselves to reach full sale KPI. Key findings for L’OVITE “80% shoppers buy the products when they are well-consulted”[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="15750" img_size="full" onclick="link_image"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row_content" el_class="kb-single-related slider_sucess mt_105" css=".vc_custom_1546930720102{padding-bottom: 30px !important;background-image: url(https://kingbee.vn/wp-content/uploads/2018/12/projectbg.jpg?id=15654) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][ultimate_heading main_heading="SUCCESSFUL PROJECTS" spacer="line_only" spacer_position="bottom" line_height="1" line_color="#f58220" line_width="120" el_class="kb-main-title" spacer_margin="margin-top:20px;margin-bottom:30px;"][/ultimate_heading][na_posts_carousel height="415px" comment="none" catg="none" dot="false" slide_visible="4" slide_scroll="2"][/vc_column][/vc_row]